The Engagement Lifecycle.

A methodology for defining, producing and delivering successful engagements.

“E-business engagements can be extremely complex, requiring the deployment of different people of various disciplines. One of our most valuable assets is the proven process we’ve painstakingly developed to deliver projects on time, on budget and with a level of quality that exceeds project stakeholder expectations.”

1. Overview of the Engagement Lifecycle Methodology (ELM)

In the dynamically competitive market that defines the e-business landscape today, it’s critical that you work with a Web Agency that provides a development framework that results in reduced time-to-market and rapid solutions delivery, ensuring that you maintain competitive advantage and optimized return on investment.

Creating memorable, appropriate and efficient solutions to complex business problems is what we do best. Solving these problems requires communication, understanding and organization.

Our Engagement Lifecycle Methodology is designed to help clients discover innovative solutions to complex business problems using an appealing and innovative process, enabling us to translate our creative strengths into successful long-term working relationships.

The Engagement Lifecycle Methodology provides a road map that helps us and our clients define an action plan that enables us to deliver projects that are, on time, within budget, and to a level of quality that is acceptable to the customer.

Using  an all encompassing,  iterative approach, the Engagement Lifecycle Methodology provides a framework of development phases that is both flexible and practical. It is an organic process designed to deliver effective web solutions while continuously and dynamically reacting to shifts in business needs and technology environments.

Our approach provides clients with an organized method that guides them and us throughout the lifecycle of an engagement – a process that encourages innovation and creative talent, yet intuitive thinking.

The ELM is made up of six core phases:

  • Genesis – Business modeling / Brand development / Audience Development / Management Consulting.
  • Discovery – Strategic planning / Vision, Goals, Messages and Technology Requirements Discovery / Project Planning.
  • Design – Information architecture and design / Visual style and direction / User experience design / Navigation and Process mapping / Technology Architecture / Functional Specifications
  • Creation – Engineering / Implementation / Testing
  • Marketing – Implementation of Audience Development Strategy / Media Attention / Promotional Activities / Launch Party / Viral Marketing.
  • Evolution – Refining business strategy / Review of benchmarks and metrics/
Orignally published in 1998 by Mark Abouzeid. All rights reserved.