Technology adoption lifecycle revisited

Technology Adoption Lifecycle Analysis (TALC)

New technology presents risk for many customers. They react differently toward this risk based on their innate characteristics, the wants and needs of their companies, and the behaviour of other buyers. The Technology Adoption Life Cycle (TALC) models how different groups of customers adopt to discontinuous innovation at different times. This model helps policy makers and technology developers build the best strategy for each phase of a product’s life. Continue reading