A different Approach

All efforts, to date, overlook the prime, leading indicator of new markets, trends, innovations and technologies…changing human behaviour…the driving force.

Intuitively, most of us understand that 90+% of everything we do is habitual.  Every day we repeat the same actions, thoughts, interactions, conversations and activities.

When we do CHANGE our habitual BEHAVIOUR, we provide a clear signal that something different is happening: that we have interest, intent or involvement in something new.  When enough people change their behaviour, a new market is born. Continue reading