This is a synopsis of the report on Collective Wisdom, an innovation-research project carried out by Mark Abouzeid in collaboration with Carmen Ciciriello between 2003 and 2004. It investigates the potential for identifying disruptive innovation as it develops at the microscopic level using human behaviour as a primary signal.
Originally conceived by Mark Abouzeid, Collective Wisdom applies technology, behavioral dynamics, micro-blog harvesting and market profile models to the principles of chaos and complexity theory to solve the greatest problem facing corporations today:
How can market disrupting innovation by spotted early enough to put effective strategies in place that exploit new opportunities and defend against threats.
While historically this has proved impossible, Abouzeid believes the answer lies in the Internet: a universal mirror for what we think, want, explore and need.
He is working with companies, agencies, scientists and venture capitalists to help better understand the dynamics of innovation, where it is most likely to develop and the threats and opportunities it poses.Originally published September 2002 by Mark Abouzeid. Copyright 2002, all rights reserved.