Case Study: TALC as applied to Content Management Systems Technology Adoption

Content Management Systems were first developed as one off complex solutions for Newspaper and Magazine publishers.  A package (not dissimilar to e-procurement) of components pieced together to address the specific workflow needs of target customers, over time leading designs emerged: Vignette, Interwoven, Oracle and even IBM offered ‘packaged’ solutions still targeted at the limited market of Media Publishers with investment costs in the millions justified due to the complexity, personalization required and limited market size. Continue reading

A different Approach

All efforts, to date, overlook the prime, leading indicator of new markets, trends, innovations and technologies…changing human behaviour…the driving force.

Intuitively, most of us understand that 90+% of everything we do is habitual.  Every day we repeat the same actions, thoughts, interactions, conversations and activities.

When we do CHANGE our habitual BEHAVIOUR, we provide a clear signal that something different is happening: that we have interest, intent or involvement in something new.  When enough people change their behaviour, a new market is born. Continue reading