Identity, Culture & Community

The importance of preserving intangible cultural heritage in combating the negative consequences of Globalisation.


“The bulk of the world’s current problems stem from a detachment from traditional cultures. This culture, knowledge and experience must be protected at all costs. It is the only hope for sustainability of cultural identity while allowing modern development.” UNESCO 2009

We share cultural expressions that have been passed from one generation to another. Safeguarding living heritage is vital to sustaining a community’s innate creativity and sense of identity.

An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life. The importance of intangible cultural heritage is not the cultural manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from one generation to the next.

The global wealth of traditions has become one of the principal motivations for travel, with tourists seeking to engage with new cultures and experience the global variety of performing arts, handicrafts, rituals, cuisines and interpretations of nature and the universe.

Fostering the responsible use of this living heritage for tourism purposes can provide new employment opportunities, help alleviate poverty, curb rural flight migration among the young and marginally employed, and nurture a sense of pride among communities.

For over 15 years, Mark Abouzeid has been supporting NGOs, public institutions and international media channels deliver their messages through images, words and video. Combining years of experience in the field as an award winning professional, he specializes in promoting “that which binds us as human beings and how we express this through our own culture”.

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